Maximize Your Profit

Do you want to maximize your profits? Do you want to increase your bottom line?  Silly question?  Of course we all want our bottom line to be as profitable as possible.

In order to maximize profits, business owners must be diligent in boosting productivity and cutting unnecessary costs.  This ongoing challenge often faces many obstacles.  But, at the end of the day, the key to your success is to know that the business’s profits serve two purposes.

1. The profits will be reinvested in the business enabling it to grow.

2. The profits will also be distributed to the owner of the business.

Steps to take to maximize profitability:

Look carefully where your money is being spent.  One of the biggest categories of expenses is overhead.  An effective way to ensure you are aware of increases in your rent is to have a long-term lease.  Be sure to review your other categories of expenses.  If you see a large increase in certain categories look into the details and why. There might have been an increase in insurance costs or advertising.  If your ad campaign is paying off in increased sales the higher expense is worth it, but on the other hand, insurance costs always rise.  Don’t be quick to change carriers, rather discuss it with your broker to be sure he is giving you the best rate possible, if not, compare and then make your decision.

Review your cost structure.  Be sure you have sufficient markup on your products or services.  Your rising costs need to be taken into consideration and included in your selling price.  Review your cost structure on a regular basis.  This enables you to track your costs and confirms whether or not you are selling your products or services too cheap.

Motivate your employees.  If your employees are happy, they will be more productive. If you are having difficulty motivating them, consider using techniques to inspire them ie; employee of the month, incentives, and possibly a gift card for a job well done.  Consider company events and include your employee families ie; a family picnic.  Make employee goals realistic.

When economic factors you can’t control come into play the growth and profitability you want might be inhibited.  But don’t let this hold you back.  Watch your bottom line closely and make necessary changes to achieve the desired results.