In today’s world, a new generation of food lovers are lining up at food trucks to enjoy their favorite foods. This is not new to the streets of American cities, yet the food truck business is enjoying great notoriety.
You might wonder why……Well many claim this industry is growing in response to a sluggish economy. More and more people are seeking less expensive meals making this concept more appealing. From the standpoint of entrepreneurs, food trucks have a lower overhead and can be moved from one location to the next if they are not generating enough business. Additionally, having a food truck can be an added value to branding your existing restaurant.
If this is something that interests you, consider the following before you decide to go into mobile food trucks;
1. Budget – Startup money – Investors
2. Commitment – part time / full time
3. Creative Ideas – What will it take to fulfill them?
6. Target Market – Demographics
There are a number of options for a mobile business, in addition to a owning a food truck; food kiosks, food carts & concessions, specialty/gourmet food trucks, and/or a mobile catering business.
It’s imperative that you have a plan so you can handle the “heat” as owning a food truck might look easy, but it’s a lot of hard work – no different than dealing with the many variables of running and owning a restaurant.
As an expert in the hospitality industry, I am pleased to offer you a complimentary consultation and discuss if going mobile is something that is right for you. Email Arthur@theroartgroup.com today to schedule your appointment.