Customer Service Made Simple

The lifeblood of any business is good customer service.  Slashed prices, special promotions might bring in some new customers/clients, but the key is to keep them coming back.  Positive experiences result in their spreading positive feedback to others who would then be inclined to try your product or service and in turn become a new customer.   

Rule of thumb; 80% of your business comes from 20% of your clients/customers.  Therefore the way you approach customer service determines repeat and happy customers and clients.

Forming quality relationships with customers and clients is the very core of good customer service – a relationship that each customer/clients feels they want to pursue and would like to continue.  So you might ask, “ how can I form such a relationship?”  The secret is to know that you will be judged not by what you say, but  by what you do.

Keep your customer service simple by following these tips:

1. Have a live trained person answer your phone, not a recording

2. Don’t make any promises you can’t keep

3. Let your customers do the talking and listen

4. Deal with complaints and give them your undivided attention

5. Be helpful

6. Go the extra mile

7. Train your staff to be knowledgeable and accommodating

8. Throw in a bonus

The cost for acquiring new customers/clients can be exorbitant.  Many small business owners don’t take this into consideration, but should.  I can assure you if you are consistent and follow these simple rules your customers/clients will keep coming back for more and share your good service with their friends. 

If you would like to discuss a plan to improve your customer service feel free to contact us for a complimentary consultation.